Airbnb — In-house Brand Writer & Social Media Manager
2015-2017

Creative concept, copywriting and transcreation for global and local brand campaigns including digital, print, website, social, CRM, TVC, OOH, editorial, event. Creation of DACH tone of voice strategy

From 2015-2017 I ran DACH social media and digital campaigns across multiple channels, creating content and bringing brand vision to life. I adapted global and regional content to leverage locally. Created all-German brand writing to ensure consistent tone of voice, including social media, ad copy and storytelling. I transcreated global brand campaigns for social, TVC, OOH, digital and print. Developed content franchises and local campaigns. I supervised community managers to ensure unparalleled brand voice as well.