Concept and copy

I create all German brand and copywriting – including voice overs, social media, ad copy, print and TVC. I specialize in creating trend leading content that brings brand vision to life on all channels.

Transcreation

I transcreate global brand campaigns for the German market. I believe the effectiveness of a campaign relies deeply on an authentic language and tonality.

Tone of voice
To me language is a strong driver of trust. An authentic tone of voice creates a bond between users and products. I create spot-on tone of voice strategies, language guides and brand manifestos.

Localization

I adapt global content to fully leverage locally. Want to know what makes the German market tick? I got you.

CLAUDIA CHARLOTTE RICHSTEIN