Casper — in house 2018-2019
Creative concept, copywriting and transcreation for local and global brand campaigns including social, digital, TVC, OOH, product
At Casper I developed the German tone of voice strategy and created all German brand copy to ensure a consistent creative voice – including product, website, TVC, e-mail, display, banners, adwords, social media, OOH, advertorials, print ads and blog.
Have a nice day!